This logo was created in response to a project to create a brand from the randomly assigned elements of a pet, a product, and a city. I was assigned Sebastian the Rottweiler, coffee, and Stockholm. I decided to create an identity that evokes the folk art of Sweden, with botanical patterns, the classic blue and white color palette, and a hand-drawn feel.
Process & Ideation
Included below are some sketches from the illustration process.
