Summary     Created packaging, print products, and digital ads for Superhuman Bikes as an intern and the only in-house graphic designer.

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Overview     During Fall 2023, I was a Graphic Design Intern for Superhuman Bikes. While I was there, they did not have a full-time designer and were in the process of rebranding their company. Therefore, I took on the role of in-house designer and had the opportunity to shape the application of their new identity. Although the colors, logo, and communication pillars were clear, I had creative direction over much of the visual application. I implemented the brand image across a wide range of products, including packaging, print materials, ads, and more. With the communication pillars of “superhuman” and “superpowers” in mind, I created dynamic packaging that would appeal to the brand’s target audience while clearly communicating all the necessary information. I took a more simplified approach for the print materials, aiming to reduce clutter and maintain a consistent visual style.